Nintendo Customer Appreciation Sale: Rare Amiibo and eShop Discounts Live

Nintendo has launched a 'Customer Appreciation' sale, introducing rare discounts on physical amiibo figures alongside digital game price cuts. Direct discounts from the console maker on its physical collectibles are highly unusual, as the company historically leaves price adjustments to major retailers.

The promotion includes a 30% discount on select digital titles on the eShop, alongside price drops on select hard-to-find physical amiibo. The Nintendo Customer Appreciation Sale runs from September 13 through September 26, 2026.

The details

• Products: Select physical amiibo and digital eShop games
• Digital discount: 30% off select titles
• Availability: Limited physical stock at participating retailers

For a publisher that historically treats its physical back-catalog like museum pieces—rarely discounted and occasionally out of print—a direct sale is a notable departure from the norm. Physical amiibo restocks typically sell out at full retail price, leaving latecomers to navigate the secondary market. The physical stock cuts are part of the Nintendo Customer Appreciation Sale, which runs until September 26, 2026.