Borderlands 4: Steam Pre-Orders Slashed by 56% Ahead of Launch

Authorized digital retailer Allyouplay is offering Steam pre-orders for Borderlands 4 at a 56% discount, bringing the standard edition down to $30.55 (€30.40) ahead of its release, the seller announced. Borderlands 4 was released on September 12, 2025. Seeing the price tag cut in half feels less like a pre-order and more like a time-traveling clearance sale.

According to the retailer, the promotion distributes standard Steam keys that will activate immediately when the game officially launches. The game's Super Deluxe Edition has also been marked down by up to 57%, dropping the price to $57.10 (€56.50).

Neither Gearbox nor publisher 2K have announced a specific release date yet, and the deal only covers the PC edition via Steam keys—adding to a recent run of aggressive Steam deals vying for digital shelf space.

Buying a ticket for a ride before the tracks are finished being built is always a gamble, but a major publisher's tentpole title dropping below thirty-one dollars before day one is a rare sight in modern distribution.

The details

• Standard Edition price: $30.55 (€30.40) — 56% off
• Super Deluxe Edition price: $57.10 (€56.50) — up to 57% off
• Platform: PC (Steam keys distributed upon release)
• Release date: Not yet announced

Looter-shooters live and die by their launch-day player counts, and lowering the barrier to entry early is one way to secure an audience before the first loot drop even lands. For PC players willing to commit early, it bypasses the standard seventy-dollar baseline that has quickly become the modern industry default.