August 29, 2026
1 min read
DEK: Getting to the top of competitive gaming takes years of frame-perfect practice, but staying there apparently requires impeccable line etiquette at the gift shop.
The short version
THE SHORT VERSION — The 2024 Pokémon VGC World Champion, Luca Ceribelli, has been banned from the 2026 World Championships. The penalty, which also affects players Ruben Gianzini and Luca Lussignoli, stems from a queue-cutting incident at a merchandise store.
By Chuy, Senior Staff Writer
Updated Sep 17, 2026 · Reviewed by the Nexzy newsroom

Luca Ceribelli, the reigning 2024 Pokémon VGC Masters Division World Champion, has been banned from the 2026 Pokémon World Championships. It turns out that conquering the global competitive stage is slightly easier than navigating the strict etiquette of a merchandise queue.
The tournament-ending ban also applies to competitive players Ruben Gianzini and Luca Lussignoli. The trouble began at the Pokémon Center merchandise store, where the players reportedly helped someone cut the queue. Originally, the group was told they were only barred from entering the retail store itself—a punishment akin to being grounded from the gift shop. But the disciplinary hammer swung harder, and the penalty was ultimately upgraded to a total exclusion from the entire 2026 tournament.
The details
In competitive play, tournaments are usually decided by split-second tactical predictions and damage rolls. This time, the most decisive play happened off the screen, proving that even a world championship pedigree can be neutralized by retail security. For the reigning champion, the defense of his crown ends before it can even begin.
Is a tournament ban fair for a retail queue infraction?
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