September 27, 2026
1 min read
A film promotion tied strictly to the lunar cycle means horror fans are now tracking moon phases like medieval farmers just to unlock promotional materials.
The short version
Focus Features has launched a three-month Alternate Reality Game (ARG) for Robert Eggers' upcoming film *Werwulf*. The puzzle-solving campaign is tied directly to the real-world lunar calendar, running through November.
By Chuy, Senior Staff Writer
Sep 27, 2026 · Reviewed by the Nexzy newsroom

Focus Features has announced a digital companion puzzle game for director Robert Eggers' upcoming medieval horror film Werwulf, the distributor confirmed on Thursday. The promotion ties both game updates and movie reveals to the real-world lunar cycle, turning the night sky into a literal marketing calendar. According to Focus Features, the Werwulf Alternate Reality Game (ARG) runs across three full moons from September 26, 2026, October 26, 2026, and November 24, 2026. Players must visit a dedicated website, DevourethAllMankynde.com, during a strict 24-hour window on each full moon to input a "sign" hidden across various digital platforms. Solving all three phases apparently unlocks a "mysterious prize." It is a highly dedicated bit of thematic scheduling. Usually, marketing campaigns are governed by quarterly projections and social media managers; this one is governed by gravitational pull and orbital mechanics. For players, it means tracking the night sky with the urgency of a werewolf hunter just to find a digital clue. The film itself follows a 13th-century farmer, played by Aaron Taylor-Johnson, who is cursed to live as a werewolf. Lily-Rose Depp plays his wife, while Willem Dafoe, Ralph Ineson, and Jack Morris play a trio of hunters on a mission to kill him. The movie is scheduled to open in cinemas on December 25, 2026.
The details
For those who prefer their puzzle-solving with a side of astronomy, the first clue was live during a 24-hour window on September 26, 2026, the date of the first full moon.
Would you track the lunar calendar to play an ARG?
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