Xbox Partners With McDonald's to Serve Up Halo and Fallout In-Game Rewards

Xbox is teaming up with McDonald's to kick off its 25th-anniversary celebrations with a massive fast-food crossover, bringing in-game rewards to six of the publisher's biggest franchises. Because nothing says a quarter-century of gaming history quite like a side of world-famous fries.

The promotional partnership will offer exclusive digital items across some of the brand's most recognizable properties, Xbox confirmed. It’s a literal translation of feed-your-hobby, turning lunch runs into loot runs for a wide swath of the Xbox ecosystem.

The details

• The Occasion: Xbox's upcoming 25th anniversary
• The Partner: McDonald's
• The Loot: In-game rewards for six active franchises
• Confirmed Games: Halo, Fallout, Forza, and World of Warcraft

It is a highly practical way to start a milestone year, bypassing the traditional retrospective montages to deliver actual digital goods directly to players. Whether you are wandering the post-apocalyptic wasteland or defending the Master Chief's honor, your next cosmetic upgrade might just require a quick trip through the drive-thru.